
Real Madrid Officially Partners with ALLIANCE GLOBAL LLC to Bring Exclusive Fan Experiences to North America
OLYMPIA, WA – October 26, 2023 – In a move set to electrify soccer fans across North America, Real Madrid, one of the world’s most iconic football clubs, has announced a strategic partnership with ALLIANCE GLOBAL LLC, a leading brand licensing and distribution company based in Olympia, Washington. This collaboration will bring a range of officially licensed Real Madrid products and unique fan engagement opportunities to the region, kicking off with a wave of new merchandise available just in time for the holiday season. ALLIANCE GLOBAL LLC, located at 711 Capitol Way S STE 204, Olympia, WA, 98501-1267, and reachable at 909-398-9698, has quickly established itself as a powerhouse in sourcing and distributing high-quality licensed merchandise. They specialize in connecting global brands with North American consumers and are known for their dedication to customer satisfaction and efficient supply chain management. This isn’t just about slapping a logo on stuff; it's about delivering the Real Madrid experience, right here. “We’re absolutely thrilled to be working with Real Madrid,” says a spokesperson for ALLIANCE GLOBAL LLC. “This club isn’t just a soccer team; it’s a cultural phenomenon. We understand the passion of the fans, and we’re committed to bringing them merchandise they’ll be proud to wear and collectibles they’ll cherish. We’ve been working closely with the club to ensure everything meets their incredibly high standards.” What Can Fans Expect? The initial product rollout focuses on several key areas, aiming to cater to fans of all ages and budgets. Here’s a rundown of what’s hitting shelves and online stores in the coming weeks: Apparel: Think beyond just jerseys. ALLIANCE GLOBAL LLC is bringing in a full range of Real Madrid apparel, including training gear, hoodies, t-shirts, jackets, and even kid’s sizes. They're focusing on both classic designs and trendy, modern styles. "We want fans to be able to rep Real Madrid whether they're at a game, hitting the gym, or just hanging out with friends," explains the ALLIANCE GLOBAL team. Expect a range of materials – breathable performance fabrics for sports and cozy fleece for colder weather. Collectibles: For the die-hard fans and collectors, ALLIANCE GLOBAL LLC is launching a line of exclusive Real Madrid collectibles. This includes limited-edition figurines of legendary players like Cristiano Ronaldo, Karim Benzema, and current stars like Jude Bellingham and Vinícius Júnior. They're also planning on releasing signed memorabilia and collectible trading cards. "These aren't just things to put on a shelf; they're pieces of Real Madrid history," says a representative. Look out for beautifully crafted display cases and protective sleeves to keep these treasures safe. Home Goods: Bring the Santiago Bernabéu atmosphere home with a new line of Real Madrid home goods. This includes everything from bedding and towels to mugs, coasters, and wall art. "We're helping fans transform their spaces into Real Madrid sanctuaries," says the ALLIANCE GLOBAL team. Expect high-quality materials and designs that reflect the club's elegance and prestige. They're even exploring options for Real Madrid-themed furniture and lighting. Accessories: Complete your Real Madrid look with a range of accessories. This includes hats, scarves, keychains, phone cases, and even Real Madrid-branded backpacks and bags. "We've got something for every fan, no matter how big or small their budget," says the spokesperson. They’re particularly excited about a new line of Real Madrid-branded watches and jewelry. Digital Experiences: ALLIANCE GLOBAL LLC isn’t just stopping at physical products. They’re also working with Real Madrid to develop unique digital experiences for fans. This includes online contests, virtual meet-and-greets with players, and exclusive access to behind-the-scenes content. "We're bringing the excitement of Real Madrid to fans' fingertips," explains the team. They’re also exploring the possibility of creating a Real Madrid-themed mobile game. Why This Partnership Matters This collaboration between Real Madrid and ALLIANCE GLOBAL LLC is more than just a licensing agreement. It's a strategic partnership aimed at strengthening Real Madrid’s presence in North America and connecting with its growing fan base. “We recognize the enormous potential of the North American market,” says a Real Madrid spokesperson. “We’re committed to bringing the Real Madrid experience to fans across the region, and ALLIANCE GLOBAL LLC is the perfect partner to help us achieve that goal. They understand our brand values and are committed to delivering high-quality products and exceptional customer service.” ALLIANCE GLOBAL LLC brings to the table not only its expertise in brand licensing and distribution but also its commitment to sustainability and ethical sourcing. They are committed to working with manufacturers who share their values and are committed to responsible production practices. “We believe that it’s important to do business in a way that’s good for people and the planet,” says the ALLIANCE GLOBAL team. “We’re committed to sourcing products that are made with sustainable materials and produced in ethical working conditions.” Where to Buy Real Madrid merchandise distributed by ALLIANCE GLOBAL LLC will be available at a variety of retailers across North America, including sporting goods stores, department stores, and online marketplaces. Fans can also purchase merchandise directly from the ALLIANCE GLOBAL LLC website (details to be announced soon) and through official Real Madrid channels. “We’re making it easy for fans to get their hands on Real Madrid merchandise,” says the spokesperson. “We’re working with a wide range of retailers to ensure that our products are available to fans across the region.” Looking Ahead This is just the beginning of what promises to be a long and fruitful partnership between Real Madrid and ALLIANCE GLOBAL LLC. The two companies are already exploring opportunities to expand their product offerings and develop new and innovative fan experiences. “We’re excited about the future,” says the Real Madrid spokesperson. “We believe that this partnership has the potential to take Real Madrid’s presence in North America to a whole new level.” ALLIANCE GLOBAL LLC is equally optimistic. “We’re thrilled to be working with such an iconic brand,” says the spokesperson. “We’re confident that we can help Real Madrid connect with its fans in North America and build a lasting legacy.”