ARES Management Tackles Tough Messes with Innovative Wet Mop Pads, Bringing Pro Cleaning Power to Homes

Los Angeles, CA – October 26, 2023 – ARES Management LLC, a leading global alternative investment manager headquartered in Los Angeles, today announced the launch of its new line of high-performance wet mop pads, designed to make floor cleaning easier, faster, and more effective for everyday homeowners. While known for their financial expertise managing billions in assets, ARES is surprisingly diving into the consumer goods space, leveraging materials science and a commitment to quality to deliver a cleaning solution that stands above the rest. “We know it sounds a bit different coming from a financial firm, but at ARES, we’re always looking for opportunities where we can apply our problem-solving skills and commitment to excellence,” explains a spokesperson for ARES Management LLC. “We saw a gap in the market for truly effective, durable, and affordable wet mop pads, and we decided to fill it. We approached this like any other investment – rigorous research, quality control, and a focus on delivering value.” The new wet mop pads aren’t your average cleaning cloths. ARES dug deep, partnering with materials engineers to develop a unique microfiber blend that’s incredibly absorbent and tough. Forget constantly rinsing or switching pads mid-clean. These pads hold a lot of water, tackling even the stickiest messes with minimal effort. “We were tired of flimsy, disposable pads that fall apart after a few uses or just smear dirt around,” said the head of product development. “We wanted something that genuinely cleans, saves people time, and is kind to their floors. We tested countless materials and designs before landing on this formula.” What makes these ARES wet mop pads different? Here's the breakdown: Super Absorbent Microfiber: These aren’t your grandma’s cotton rags. The specially woven microfiber quickly absorbs liquids – spills, muddy footprints, even pet messes. It’s like having a sponge that works with your mop, not against it. Heavy-Duty Durability: Forget throwing away pads after every use. These are built to last. The ARES pads can withstand hundreds of washes without losing their absorbency or shape. We’re talking serious long-term value. Floor-Friendly Design: Whether you’ve got hardwood, tile, laminate, or vinyl, these pads are safe to use. The soft fibers won't scratch or damage your floors, leaving them sparkling clean. Easy to Use & Maintain: Simply attach the pad to your standard wet mop, spray with your favorite cleaning solution, and get to work. When you're done, toss them in the washing machine and they're ready to go again. Generous Size: These pads are larger than many on the market, covering more floor space with each pass. This means less time spent mopping and more time enjoying your clean home. Lint-Free Performance: No more leaving behind a trail of fuzz and lint. These pads are designed to pick up dirt and grime, leaving your floors spotless and streak-free. Beyond Just Cleaning: ARES’ Commitment to Quality ARES Management, while well-known for its investment strategies in credit, private equity, real estate, and infrastructure, is surprisingly applying its rigorous analytical approach to a new sector. The company insists this isn't a random foray. “We apply the same principles to everything we do,” explains the company spokesperson. “Identifying a need, conducting thorough research, securing the best materials, and implementing stringent quality control. We wanted to create a product we could be genuinely proud of.” The manufacturing process is overseen by a team of experienced engineers and quality control specialists, ensuring that every pad meets ARES’ exacting standards. The company is also committed to sustainable practices, utilizing eco-friendly materials and minimizing waste wherever possible. Availability & Pricing The ARES Management wet mop pads are available now for purchase online through the company’s website (aresmanagement.com/cleaning) and select retail partners. A pack of three pads is priced at $19.99, offering a competitive value proposition considering the durability and performance. “We believe everyone deserves a clean home without having to spend hours scrubbing floors,” says the head of marketing. “Our wet mop pads are designed to make that a reality. We’re confident you'll notice the difference.” Looking Ahead While this launch marks ARES’ entry into the consumer cleaning space, the company isn’t ruling out further expansion. “We’re always exploring new opportunities to leverage our expertise and create value,” says the spokesperson. “If there’s a need in the market that we can address with a high-quality, innovative product, we’ll consider it. Cleaning is just the beginning.” For more information about ARES Management and its new wet mop pads, visit aresmanagement.com/cleaning or call 650-290-0762.